apple product design improved since jony

#Apple product design improved since jony pro

The Apple keynote event on Tuesday included one moment which drew an audience reaction bigger than anything else. 'Sometimes, the vast majority of times, we are able to find a better way of solving a problem.” And you just have to believe that’s the case and you keep on. That faith is based on the thought, ‘I’ve been here many times before and many times before we have found a better way of doing this’. It can seem extremely unlikely, so what you have to do is work by taking a leap of faith.

'When you have been solving a problem a certain way for a long time, the very idea that there could be a better way of doing it, can seem almost sacrilegious. The tremendous challenge here is that when you have been solving a problem a certain way for a long time, so many things convince you that, of course, that’s the best way of doing it, not least habit. By definition, you didn’t know it was a problem until you were aware of a better way of doing it.

It’s extremely rare that what we do is a response to somebody articulating a problem. 'I could count the occasions that I’ve done that in the last 25 years on the fingers of one hand. When you’re talking about the future, and as a designer that’s where my head is, then it’s extremely rare that I feel that I’m working in response to an articulated problem. “I think that is a huge part, a fundamental part, of my job. The writing and drawing are extraordinary but the way it is carried with the product and the way it charges are also important.” “The Pencil functions in a number of ways. These include a sumptuously usable keyboard cover and a stylus, called the Apple Pencil. This has an effect on the way the iPad Pro’s accessories are integrated.

We couldn’t have done that before when the products weren’t as thin as this.” The reason we could do that was the product had reached the point where the fabulous engineering teams have been able to make it so very thin that it meant we could have a very simple straightforward edge detail. “We managed to change the form so that the section at the edge has a simple vertical face instead of a curved edge. On the iPad Pro, Ive says he’s thinking about the tablet’s edge, which is now flat where on previous iPads it’s been curved. It’s an odd thing when you’re most proud of those things which aren’t there.” They’re complex just in terms of their conception and then when you get into the implementation, I think what we’re most proud of is all those things which by rights should be there but they’re not.

#Apple product design improved since jony pro

The new iPad Pro tricks you into thinking that it’s just a screen, in which you can become immersed, but making something appear that simple is anything but, Ive says. I think the new iPad Pro is something so singular and integrated that it appears different from 99 per cent of other complex technology products.”Īpple products are known for a purity of design, a simplicity and avoidance of clutter. 'Many of us wouldn’t consciously say ‘this is the reason I’m fond of this’ but I do think as a species we are capable of sensing much more than we are capable of articulating. You feel it’s authentic, and you have the sense that it’s not an assembly of a whole bag of different components: it’s a single, clear product. 'If you look at the iPad Pro, though, you can see how the radius, the curve in the corner of the display, is concentric with and sympathetic to the actual enclosure. 'Now, what I’ve always found disappointing is the way that the display is a distinct and discrete component with square corners, assembled into a design that seldom has a square corner.

“Traditional displays are absolutely rectilinear so when you get to the corners they are essentially square,' he says.