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Our free time is 110% consumed by Sidetalk. When we are not doing school, we are doing Sidetalk. Simonian: We made our school schedules around Sidetalk. Weimer: How does being a student at NYU factor into your shooting schedule for Sidetalk? Then, he shouted out our Purim video which got us to 10,000 followers and we’ve had a presence in New York ever since. So, eventually he started to like our page when we had around 1,000 followers and he said, ‘these kids are onto something’, which was really cool. I would always learn about these funny characters and cool stuff that was going on in the city. I’m from Los Angeles and I used to always tune into Nico’s page just to learn about New York City. Weimer: I noticed you mentioned that the way your Instagram account grew its first 10,000 followers was from a caption tag from The story is pretty funny. We make sure they know what they’re getting into. We’re also are very friendly with everyone we interview. Ultimately, it just comes down to the confidence you go up to groups of people with. So, I started practicing then and just go up to student and teachers.

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Simonian: In high school, I was the host and producer of our high school’s TV broadcast. Weimer: Trent, how do you find the courage or confidence to walk up to groups of people with a microphone? What’s your background like before Sidetalk? Sometimes, we’ll do something in Times Square but that’s more so because there’s an interesting character there. Weimer: How do you decide where in New York City to shoot?īyrne: We try and make it so the videos are shot at places in New York City that you’re not familiar with from movies. We started to look for individual characters who had interesting personalities, events like Knicks games, and public reactions - like when Andrew Cuomo got kicked out of office. So, we changed the style of the show up a lot. There was really no energy for us to go up and receive from people like we were getting before. After the pandemic hit, we came back and the city was so quiet. When we first started, we were pretty reliant on the host, Trent, to go around and talk to any stranger we could find. Weimer: When you first went out to make videos, was there a type of person or content that you were looking for?

A stereotype of NYC that those that live there love and are obviously proud of. Nothing more, nothing less you’re handing the microphone to the streets of all five boroughs and what you receive is everyone’s funniest, rawest, and unapologetic versions of themselves. And the truth is, while New York City hates a lot of things, one thing every New Yorker loves is talking about.New York! So, you get a camera, one of you carries a hand-held microphone, and you walk outside your dorm and start recording videos letting almost anyone who wants to say something, speak their piece.

Pre-internet, your dreams would have been a lot less realistic, but the invention of the smartphone has given a voice to anyone who wants to talk - and a world-wide receiver for anyone who wants to listen. You and a buddy are freshman in the biggest city in the country and you want to make a name for yourselves.

bringing the wackiest people of the Big Apple to the internet's doorstep with hilarious one minute man-on-the-street videos. Jack Byrne (left) and Trent Simonian (right) are the two NYU students behind New York City's.

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